Shahdiran considers all-round and sustainable development necessary for its growth and survival. Therefore, in order to achieve this important goal and in order to satisfy all its contacts and beneficiaries, such as personnel, suppliers, customers, external organizations and shareholders, the vision, mission and core values of the company, have been formulated and by targeting all operations and Organizational actions considers them as its duty to achieve the requirements contained in these documents.

Achieving a distinguished position in continuous growth and development of sustainable production and increasing the share of domestic and export markets.

Shahdiran Inc., as one of the activists in the field of producing various and high-quality fruit concentrates, considers serving all the beneficiaries and gaining their satisfaction as its main mission. This company relies on the experienced and capable personnel as a source full of effort, dynamism and taking advantage of their scientific and technical capabilities, relying on their brilliant records of performance and inspired by divine teachings as well as taking health and environmental measures and requirements. The company has made social responsibility, increasing promotion and excellent efforts and considers the creation of sustainable value to meet the expectations of all beneficiaries as the essence of all its activities.

Production of healthy and best quality products in accordance with standards, continuous improvement and innovation in production and presence in global markets with the observance of human values, customer respect, striving to make profits, creating wealth for shareholders by increasing the return on equity through improving the use of assets along with productivity. That is an essential privilege for the great goals of the company. Our group is determined to use leadership and organizational excellence systems, relying on efficient human resources, update technology and creating a clean and safe environment, improving the quality and quantity of products and managing costs, while developing our business and improving our services to satisfy our shareholders and all beneficiaries, to realize the process of continuous improvement of the processes so that it can be one of the best groups in the same field of work in the country.

• Increasing the share of domestic and export markets by supplying the best quality products.
• Modifying the cost structure and reducing unnecessary costs.
• Modifying the cost structure and reducing unnecessary costs
•  Promoting and stabilizing of the Goldis brand as the most appropriate fruit juice and concentrate brand, in terms of quality and price.
• Trying to attract overseas markets in order to increase the export of the company's products.
•  Optimum use of the potential and production factors in the company in order to modify the production lines for greater productivity.
• Using new technologies and modern management systems.
• • Direct communication with suppliers of raw materials.
• Development of social responsibilities.

• Sustainable production with a focus on compliance with existing standards and environmental protection.
• Market penetration with marketing development and sales promotion
• Reducing the cost of products.
• keeping the experts and experienced personnel.
• Increasing profitability growth for shareholders.
• Trying to get the appropriate market share for the products and introducing new products to the market, such as entering into contracts with other manufacturing companies as a partnership.

• Preserving human dignity by observing a set of behaviors and moral ethics such as respecting people's personality, honesty, trustworthiness, fairness and justice and honoring the value of human work and fair and friendly treatment with the beneficiaries and trying to gain their satisfactions.
• • Social responsibility by reducing environmental pollution and supporting the preservation of the environment.
• Interaction with shareholders based on mutual respect and accurate, honest and transparent exchange of information.
• Constructive role in the physical health of society by producing healthy juice concentrate.
• Improving productivity by using the capabilities of human capital adhering to professional values and ethics.